The Indian Prime Minister Narendra Modi leads the list of the most popular politicians on Instagram, followed by Donald Trump.
On Facebook, Narendra Modi has already suspended the reigning US president, now he is also on Instagram in the top place: Indian Prime Minister Narendra Modi has 6.8 million followers on the popular photo network, thereby ousting Barack Obama From the first place of the politician rankings. However, the current US President, Donald Trump, is following up with 6.3 million followers. This is shown by the new study “World Leaders on Instagram” by Burson-Marsteller.
Politicians use all the Instagram functions to convey their messages in an interesting and creative way. They create Instagram Stories and use great picture collages; They post so many videos, that now one of ten posts a video contains. The Selfie has taken the status of the traditional handshake photo, thus symbolizing the new diplomatic environment in 2017, according to the study authors.
Pope Francis reached third place with 3.7 million followers, followed by the account of the White House with 3.4 million followers. Indonesian President Joko Widodo has generated 673 percent growth in his last six months, and is in fifth place with 3.4 million followers.
The study analyzes the activities of the 325 Instagram accounts of heads of state, heads of government and foreign ministers over the last twelve months, and is based on collected data from the Facebook Crowdtangle tool. On April 1, 2017 all accounts have 48.7 million followers. In the past 12 months, a total of 61,281 posts were published, which resulted in 371.7 million interactions (comment and share).
Short and core in Austria strong
In Austria, Chancellor Christian Kern is emphasized: Since the day of his fishing, he has been presenting himself in the social network, for example football playing in the Chancellor’s Office. Foreign Minister Sebastian Kurz: The social media team of the Austrian foreign minister shares unusual and honest #BehindTheScenes pictures and snapshots of the young minister. The team often uses the Hashtags #BusyDay and #BusyWeek in the captions.
Modes that publish only 53 photos during this period is an average of 223,000 interactions (comments and likes) per published post, the most effective politician on Instagram. Turkish President Recep Tayyip Erdoğan is second with 141,000 interactions per post. The Instagram posts of Pope Francis reached an average of 138,000 interactions per mail and consequently lead to third place.
With 9.67 percent, the Turkish president has one of the highest interaction rates. This results from the total number of interactions divided by the number of posts and the average follower count of the last twelve months.
More States on Instagram
The World Leaders on Instagram study also shows that 140 of the 193 members of the United Nations have an official Instagram account, four more than in the 2016 study. 73 heads of state, 38 heads of government, and 28 foreign ministers also have their own Instagram accounts , Which tend to attract more attention than institutional accounts.