In today’s world, getting on by without the provision of a fast Internet connection is often considered to be a next-to-impossible venture. And this observation (which has now become something of a truism) applies to both of one’s professional and personal concerns; both at home and in office.
Can you imagine spending a day without Facebook, or YouTube, or your cloud-based email applications? Even entertainment-oriented online streaming services like Netflix and Hulu are increasingly being considered as necessities rather than luxuries – if only for the simple reason that they offer users an inexpensive escape from traditional Cable TV and its channel limitations.
But in the world of business and commerce, the situation is somewhat different (and more urgent).
Without having access to the crucial networking framework of the Internet, there would be no way for office workers (at all hierarchical levels within the organization) to communicate effectively with each other.
Since office-based communication normally involves the transferal of important documents and notifications, any impediments in its route can prove to be catastrophic for the viability of the entire workflow process as a whole. Critical conversations and performance updates would be missed, and hands-on workers would remain disconnected from their managers, managers from their supervisors, and so forth.
In order to prevent such communicative lapses, and to ensure the growth of their operations (in terms of achieving ‘economies of scale’), all commercial enterprises take great care in choosing ISPs suitable to their demanding work requirements. In the U.S, many top-ranking service providers like Verizon, AT&T, and Charter (with its Spectrum Internet Plans) cater to this demand. In smaller and semi-urban localities within the country, business corporations choose to take up separate subscriptions from several Satellite Internet providers – which often broadcast their services nationally.
In this blog post, we’ve tried to highlight the Top 5 Ways in which fast Internet services can help to grow your business. One of these has already been alluded to above.
1. The Internet Provides the Most Reliable New-Age Marketing Platform
The advent of the Internet Age greatly revolutionized the many ways in which businesses began to pursue their commercial activities. All commercial ventures intrinsically depend on good marketing initiatives to publicize their products and services to the public. Without achieving a consistent semblance of popular notoriety, no business can hope to remain viable for long. The internet also helps real estate agents and home sellers to estimate the value of a home.
In the modern world, the Internet luckily provides the best platform for marketing by a mile & a half. New-age search engine based techniques like SEO (Search Engine Optimization) and Social Media Marketing are some of the most effective and popularly free methods to divert organic traffic to targeted web portals.
Like with all e-Marketing endeavors, a fast Internet service is essential to the success of any SEO based initiative.
2. The Internet is a Novel Resource for Conducting Real-Time Competitor Analyses
In the consumer marketplace, there exists a great deal of competition between goods & service providers both within the same industry verticals & horizontals. For businesses, it is imperative to gauge the potential and current market-standing of their rivals. For this reason, all profit-oriented enterprises conduct routine competitor analysis sessions to determine how they match up with their peers, and to work on those performance fronts that can help them to attain more revenues in the future.
Rather than forcing business analysts to conduct laborious and in-person investigation rounds on their competitor companies, the Internet provides a number of free tools to do this automatically. For SEO marketers, in particular, popular utilities like Alexa and SEMrush (among a host of others) offer a range of both free & paid services that allow for instant tracking of rival websites’ user-traffic dynamics.
3. The Internet Provides a Site for Conducting R&D Sessions against Existing Knowledge Bases
Every business needs to innovate on its existing product & service portfolios. For this reason, commercial enterprises need to keep in touch with the latest developments in the field of R&D – particularly as they pertain to their narrow market niche. On this front, no knowledgeable resource, again, compares with the Internet in providing the latest rounds of information to individuals & organizations interested in attaining it.
In addition to its large number of knowledgeable databanks (which remain continually updated in real-time), the Internet plays host to a series of chat forums where market specialists & innovators get to share their ideas. These virtual platforms can serve as ideal reaping grounds for new discoveries or as a communicative medium for obtaining feedback from some of the pros within a specified industry.
4. The Internet Can Be Used to Keep Constant Track of the Stock Exchange
A lot of companies (as well as their senior employees and managers) invest their hard earned savings in the form of shareholder stocks listed on the stock exchange. Share prices can also provide a good indication of the relative profitability & loss dynamics of a listed commercial venture and can help to attract new investors to contribute to the company’s capital. In addition, they can also serve as performance benchmarks to keep managers consistently on their toes.
Although there exist many electronic platforms nowadays which give instant stock exchange coverage to interested stakeholders (such as the infamous Blomberg Channel and other media outlets), the Internet has proven itself to be the go-to resource for relaying stock information rapidly. With the use of novel mobile and PC applications – most of which can be attained for free – the stock exchange has been opened to the public sphere like never before.
All of these new-age software innovations, of course, depend on the availability of a fast Internet service.
5. The Internet can be used as a CSR Broadcaster
A large number of profitable commercial ventures engage in comprehensive Corporate Social Responsibility (CSR) initiatives to promote more consumer goodwill. These measures are overtly seen as a way to cast the company’s public image in a positive light, so that they are observed to be ‘giving back’ to society – rather than as greedy, capitalistic profiteers unconcerned with any social good.
Through these companies’ publicly marketed platforms (such as brand websites and social media portals), donations-seeking non-profit organizations can get in touch and avail substantial monetary resources to finance their ongoing projects.
The points listed above can only be made realizable with a fast Internet connection – of which Spectrum Internet Plans (marketed by Charter) are a good example.